Touchless Self-Ordering: The Future of QSR
COVID-19 has significantly changed consumers’ perceptions of the hygiene risks of using self-serve kiosks. 78% of US consumers and 81% of UK consumers now think that public touchscreens are unhygienic.
While the jury is still out on the scale of the risk posed by shared touchscreens in relation to COVID-19, these changes in consumer perception are real. Even prior to the pandemic, there were concerns about touchscreen hygiene in QSR. A widely reported 2018 study found fecal bacteria on the touchscreens of fast-food kiosks.
The resulting behaviour change is also likely to be lasting, according to the EY Future Consumer Index.
We asked US and UK consumers how they would prefer to order and pay for a meal in a food court, comparing two contact methods (touchscreen and go to counter) with two touchless methods (mobile app and touchless gesture control).
Averaging the data across first and second preferences, a self-ordering kiosk operated by touchless gesture control was consumers’ number one choice.
Our downloadable Touchless Self-Ordering demo shows how shows how a self-ordering kiosk operated by touchless gesture control can be created in practice, and with minimal impact on user journey time.
Touchless Self-Ordering Demo – Key Features
- Runs using the TouchFree application. This can be used to retrofit existing kiosks with touchless gesture control. It runs invisibly on top of existing user interfaces, allowing you to add touchless capability without writing a single line of code or changing the current user interface.
- Quick and intuitive “Air Push” interaction style based on how users typically interact with touchscreens.
- Customers have control and choice of preferred interaction style – gesture control or touchscreen
- Includes pre-built “Call to Interact” animation to help users understand touchless interaction quickly
- Hand movements can be reliably detected up to 75 cm away from the surface
- Uses Ultraleap’s world-leading hand tracking hardware and software – fast, robust, and accurate
About the “Call to Interact” animation
The “Call to Interact” (or CTI) is how we educate first-time users of touchless kiosks. It helps users quickly recognize that the kiosk is touchless as they are approaching it, and guides them as to how to use it.
Our recommendations around the Call to Interact are based on over a year’s user research and evaluation of different methods. The project pre-dates the COVID-19 pandemic although was significantly accelerated by it.
Our research has found that a short, instructional video or animation (5-8 seconds long) is the most effective Call to Interact. It is played on-screen when the kiosk is not in use, drawing a user’s attention.
As a user approaches the kiosk, the instructional video or animation plays until the user performs the correct interaction type for the kiosk. This allows them to practise before the regular kiosk experience begins.
You can find out more about creating a Call to Interact animation, and other recommendations, on our documentation site.
Gareth Young is Senior UX Designer at Ultraleap, designing mid-air and XR applications that demonstrate the benefits of using mid-air hand tracking, gestures and haptics over conventional interfaces.