The End of Public Touchscreens? [Study]
Post-COVID-19, attitudes to touchscreens and touchless technology in interactive kiosks and digital out-of-home are changing
Interactive kiosks and digital screens are everywhere, from malls to supermarkets to hospitals. But there are now widespread concerns among consumers about the health risks of public touchscreens. Our survey of over 500 consumers showed that 80% now think they are unhygienic. Only around 50% would be likely to interact using them in the future. It also revealed a significant appetite for touchless technology and touchless interaction in kiosks.
- Analysis of attitudes to hygiene in public touchscreens and touchless interfaces
- Are consumers right to be worried? Summary of published studies into touchscreen contamination
- The likely commercial impact for digital kiosks
- Detailed analysis of consumer preferences for modes of interaction in a restaurant setting
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