Quantifying the value interactivity adds to DOOH [Whitepaper]
Large-scale research in a major movie theatre analyzes how interactive digital out-of-home advertising outperforms static ads.
Almost every prediction points to interactive advertising as a key trend in DOOH. There are very few studies, however, actually quantifying the impact of interactivity in DOOH. Using hand tracking and mid-air haptics, our large-scale, in-depth research analyzes how interactivity moves the needle on a range of key metrics.
- Analysis of the impact of interactivity on conversion ratio, dwell time, attention time, attraction ratio, brand awareness, ad recall, and purchase intent
- Analysis of how interactive DOOH in lobby areas affects the visitor experience
- A new way of measuring how actionable a DOOH campaign is
- Directional estimates of sales uplift