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How immersive technology is reinventing the in-store customer experience

Posted; February 16, 2023

Saurabh Gupta leads product strategy for Ultraleap’s retail solutions in his role as VP OOH. In this blog, Saurabh talks about how touchless technology is helping to create a seamless omnichannel approach for brands and consumers.

Bricks-and-mortar retail has seen a fundamental shift in recent years. Contrary to predictions from the early days of the internet, shopping remains a fiercely popular leisure activity.

Today, shopping in-store is most successful when it’s part of a wider omnichannel experience. Out in the real world, retailers are looking to provide a sense of theatre and an unforgettable brand experience, alongside a seamless transition between physical shops and digital platforms.


Key takeaway stats

  • 73% of retail CIOs planned to increase spend on in-store technology in 2022 - Gartner
  • 73% of people list customer experience as an important factor in their buying decisions - PWC
  • 42% would pay more for a friendly, welcoming experience – PWC

Bricks-and-mortar shopping is here to stay, but consumers are looking for something different.

Immersive, multi-sensory shopping

A move towards touchless experiences was undeniably catalyzed by the pandemic. But it also converges with wider retail technology trends: computer vision, the rise of customer experience and the reinvention of brick-and-mortar retail.

Typically, touchless experiences are powered by gesture control, IR sensing, voice recognition, facial recognition, or second screen/mobile app solutions. At Ultraleap, we are at the forefront of redefining interactivity that breaks down the barriers between the physical and digital worlds. Our world-leading gesture control technologies can turn any screen interactive, allowing the blurring of physical interaction with digital content. 

Smart, intentional, and user-centric gesture control experiences are hygienic as standard, but the real magic comes from giving people new ways to engage - enhancing the interaction. In these cases, touchless experiences don’t merely match but exceed what touchscreens offer.

How retailers can improve the customer experience

In our latest retail demos, we showcase how Ultraleap’s TouchFree solution can:

  1. Convert any screen into an interactive surface, even if it’s not a touchscreen
  2. Control any size screen from a distance
  3. Boost brand and product engagement

It gives retailers a new, exhilarating way to engage with shoppers in-store, creating an immersive experience and adding a touch of drama at a crucial moment of interaction and decision-making.

Turn any screen touchless: how it works

Using our TouchFree solution retailers can turn any screen touchless and add interactivity to their in-store experiences. It includes:

  • Ultraleap 3Di Hand Tracking Camera: designed to be connected to a screen for easy integration, form factor ruggedized for use in permanent public installations.
  • TouchFree Application: turn existing touchscreens touchless with this software overlay featuring Ultraleap’s computer vision hand tracking technology.
  • TouchFree Tooling: develop brand new touchless experiences in Web or Unity applications.
  • Design guides and tools: an extensive technical resource for anyone developing touchless interfaces.
  • Support: Our team includes world-leading experts in interface design, computer vision, and brand activation.

What’s next?

Get in touch to join the likes of LEGO, SKODA, and Warner Brothers and see how you can incorporate immersive technology into your in-store shopping experience.