Hawas Group Introduces Ultraleap’s Touchless Technology to the UAE Market

9 November 2020Ultraleap has signed an agreement with IPlan Ideas Events and its division, IPlan Ideas Technologies (IPI Tech), a subsidiary of UAE-based Hawas Group, to bring Ultraleap’s world leading hand tracking and mid-air haptics technologies to clients in the UAE.

IPI Tech recognised the increasing demand for non-touch technologies and acknowledged the need for communities at large to adjust accordingly to the pandemic situation. As a result, this partnership will provide Ultraleap’s touchless technology solutions to the UAE with the aim of expanding throughout the region.  

IPI Tech will introduce the technology to a range of sectors including kiosk makers, retail, advertising and marketing and cinemas, among others.  

IPlan Ideas Technologies (IPI Tech) is a newly launched extension of IPlan Ideas Events that offers innovative turnkey technology solutions to a variety of businesses. As a subsidiary of Hawas Group, now in its seventh year, IPI Tech has boldly ventured into the many advances in technical ingenuity and creative conceptions from its impressive portfolio of partners. Businesses such as  Dimenco with its contactless 3D Interface, robotics with Revotonix, to its new UAE partnership with Ultraleap, a pioneering hand-tracking and mid-air haptics technology provider.  

Steve Cliffe, CEO of Ultraleap, said: “Touchless gesture-based interfaces are clearly preferred as a future option over touchscreens and counter services. Since the main concern for consumers is the unhygienic aspect of public touchscreens, IPI Tech and Ultraleap believe that we can disrupt the current trend regarding the way people interact with digital solutions and services.”   

recent Ultraleap survey showed that consumers are twice as likely to interact with touchless gesture interfaces than with touchscreens, even when it comes to counter services for food orders or banking services. With further evidence showing that a common public touchscreen is used as often as 350 times a day by different customers, it is easy for the screens to become contaminated.  

Founder of Hawas Group, Ahmed Hawas added: “Touchless design software will be revolutionary for sanitation and contactless interactions, drastically affecting public venues such as self-service equipment, cinemas, supermarkets, health centers, public transportation and beyond.” 

To find out more about IPI Tech and the availability of Ultraleap’s solutions in UAE visit: http://www.iplanideas.ae/TEC

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About Ultraleap
Ultraleap’s world-leading hand tracking and unrivalled mid-air haptic technologies allow you to engage with the digital world naturally - without touching surfaces. No touchscreens. No controllers. No keypads. From enhancing 2D screens to developing fully immersive 3D experiences, Ultraleap powers natural, safe and effortless digital interaction in the increasingly connected world.

Ultraleap employs more than 150 people across Europe, North America and Asia. It has become the first to offer the full vertical stack of software and hardware to enable spatial computing for the automotive, out of home, industrial, XR, entertainment and medical sectors.

About IPI Tech
Iplan Ideas Technologies (IPI Tech) is an innovative business module under Iplan Ideas Event Management that has been providing their expertise to variety of clients for over 7 years, building a strong reputation in the market with a high success rate.

More information:
(Interviews, photos and videos available on request).

Media Enquiries:

Faye Lockier
Ultraleap
+44 (0)774 1851059
faye.lockier@ultraleap.com